At its core, my work is about communications. I help build programs and digital channels to reach a variety of audiences — pharmaceutical customers, government agencies, physicians, patients, and employees. The majority of my customers are in the research and/or life sciences industries.

Communications

• Messaging/Story development and capabilities presentations for Communications, Regulatory, Learning Healthcare, Evidence Synthesis, Medical Communications, Early Phase, Patient Engagement, and Medical Imaging
• Company messaging, positioning, and branding
• Copywriting – feature articles, blogs, e-blasts, video scripts, and case studies
• Training and documentation development; toolkits
• Focus groups with CRAs/Lead CRAs, CTAs/CTCs, and Project Leaders on job role satisfaction/motivation and organizational structure
• SOP and Work Instruction editing and consolidation
• Proposal development and pitch presentations for new business opportunities (government and industry)

Marketing

• Market research
• Marketing/Promotional (including digital) strategy
• Brochure/Fact Sheet concepting/development
• Content marketing (digital campaigns)
• Video production (vlogs; “man-on-the-street” video; training)
• Social channel segmentation and creative design
• Social listening/Digital signals and insights reporting
• Conference/Event planning (including CXO-level)
• Agency RFPs/vetting

Patient Recruitment

• Patient recruitment cost-per-acquisition (CPA) knowledgebase and budget tool
• Patient education materials
• Patient portals

Physician Engagement

• Communications preferences survey of nearly 40,000 investigator sites
• Communications and engagement program for investigators and study coordinators

Websites

Project management, web/content strategy, IA/wireframing, user testing, publishing/formatting, analytics, campaign support, maintenance, etc. (No development/coding or design.)

• Mobile-first corporate website for mid-size Contract Research Organization (WordPress)
• External corporate website upgrade for large Contract Research Organization (Ektron to Sitecore)
• External website for large Academic Research Organization (Plone to WordPress)
• Intranet for large Academic Research Organization (Plone to SharePoint 2013)
• SharePoint collaboration site for multi-site projects (Pediatrics, Alzheimers/Dementia)
• External website for management for multi-network program (WordPress)
• SharePoint change initiative/business transformation portal
• Sales support microsite in support of business opportunity
• Optimized content for search (SEO)

Knowledge Repositories

• Knowledge repository governance, curation, nomenclature, and templates
• Coordination of SharePoint, WordPress, and SharePoint/Wordpress platforms

Web Governance

• Governance for new websites (documentation, membership, training)
• Monthly/Quarterly Web Core Team governance meetings
• Monthly and quarterly reports for leadership
• Website analytics

Applications

• Learning Management System selection and implementation
• Clinical Trial Management System (CTMS) discovery and database profile
• Reporting/Dashboard metrics requirements for Oracle Siebel CTMS